Word of mouth now ranks third behind online reviews and websites as the marketing method considered most important by accounting and financial firms. This dramatic shift in one short year characterizes overall findings in our 2023 State of Accounting Marketing report.
As the landscape of digital marketing changes and competition increases, firms are rethinking their marketing methods, pivoting, and planning to move in new directions in 2023 to keep step with marketing changes and remain competitive.
To remain competitive and thrive in the year ahead, download our complimentary 2023 State of Accounting Marketing report with key insights and trends to build a smarter marketing strategy for your firm.
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