A few new challenges have popped up for accounting firms over the past year, including constricting budgets, regulatory changes, and new technologies. This year’s findings show that firms are exercising caution with their marketing budgets, seeking the most efficient and effective strategies to compete.
As the landscape of digital marketing changes and competition increases, firms consider which marketing methods are most important and most effective. Our 2024 report reveals how firms plan to pivot and focus their efforts to remain competitive.
- Firms appear more cautious with spending this year and are looking to focus marketing on areas of greatest impact.
- Cultivating more client reviews factors heavily into firm marketing plans.
- 76% of firms feel that word-of-mouth has the greatest marketing impact for their firm.
To remain competitive and grow in the year ahead, download our complimentary 2024 State of Accounting Marketing report with key insights and trends to help build a successful marketing strategy for your firm.
Download the free report.
