Part 1: How to Grow Your Firm With or Without Marketing

If you’re like most accountants, you didn’t go to school to study sales, marketing, or business development. But you know these skills are essential to growing your business. What’s more, it’s no longer enough to network in-person. You need to do it online, too, and have the right messaging and sales techniques in place that will turn great leads into great customers.

So, what does that look like in practice? To find out, listen to sales expert, Roland Garofalo, who will share the following:

• The key differences between sales and marketing
• What to think about when it comes to attracting your ideal clients
• What to do after you have a marketing plan in place
• Sales tips and best practices to close the deal